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Wednesday, February 1, 2012

The Fragrance Foundation announces winner of the 2012 "Indie" FiFi Award!

Congratulations to Odin NY for winning the inaugural "Indie" FiFi award! I'm a huge fan of Odin fragrances (ALL of them) and am very happy for them. After all the Elements Showcase excitement (which I'm so sad I had to miss!), we're already working to making next year's "Indie" FiFi Award process even better. With the support and guidance of my fellow committee members, I believe that the field of possibilities is wide open. Thank you to the "Indie" FiFi committee, The Fragrance Foundation, all the incredibly talented perfumers who entered and to all who have been following along with us during this process!





The Fragrance Foundation Announces
Winner of the
2012 FiFi® “Indie” Fragrance Award

New York N.Y. February 1st.  2012. The Fragrance Foundation is very pleased to announce

06 Amanu
Odin Fragrances New York




was revealed as the winner of the 2012 FiFi® “Indie” Fragrance Award at Monday night’s award ceremony that took place for the very first time at the Elements Showcase in New York City. 

The beautifully designed Elements Showcase provided a stunning venue to host the newly
configured 2012 “Indie” Fragrance Award allowing finalists to enjoy the spotlight among buyers, press, colleagues, friends and family.

The master-minds behind the showcase - Frederick Bouchardy, Ulrich Lang and Jeff Lawson - welcomed all the guests and the five finalists to the awards ceremony.  Mary Ellen Lapsansky, Vice President of The Fragrance Foundation took to the stage to open the sealed envelope, safe-guarded until that very moment by the accounting firm of Sperduto, Spector and Company. She then presented 06 Amanu, Odin New York with the coveted crystal FiFi® trophy, a recognized symbol of excellence.


“We are very proud to have won the 2012 FiFi® “Indie” Fragrance Award,” said the co- creators of 06 Amanu. “It was a labor of love to create a fragrance with such a romantic and exotic heritage.” This winning scent is described as a primitive ambiance of Southern Mediterranean peaks combined with the ancient fertility of Anatolian soils which bring forth a herbaceous blend of verdant Galbanum and raw Lentisque. The cortex of Amanu revolves around the woody rusticity of Cedarleaf and the heady complexity of Jasmine Sambac.  Rooting textures of Amberwood, Musk and Live Moss endow this earthy scent with a lush maturity.  The top notes: Blood Orange, Green Galbanum, Lentisque.  The middle notes: Aged Cedarleaf, Jasmin Sambac, Magnolia.  Bottom Notes: Amberwood, Sheer Musk, Live Moss.

Cos Policastro, Executive Vice President, Fine Fragrances at Givaudan presented 06 Amanu with a congratulatory check for $10,000.00.  "This is a true achievement and we wish 06 Amanu and all the "Indie" brands continued success in the future,” commented Mr. Policastro.  “These independent creators play an important role in our industry by engaging the consumer with their unique stories. Givaudan is proud to sponsor this award as our company is defined by these same attributes.”

The ceremony and cocktail party was graciously sponsored by RPG’s Chief Executive Officer Bruce Teitelbaum who added his own heartfelt words of congratulations and encouragement.   “RPG began in exactly the same way as these “Indie” brands so we appreciate, understand and value the creativity, hard work and passion they dedicate to their craft and wish them great success.” said Mr. Teitelbaum.

“We congratulate all the brands that submitted fragrances, we applaud the five finalists who made it through to the finals and we absolutely cheer for the 2012 FiFi® “Indie” Fragrance Award winner 06 Amanu!” said Mary Ellen Lapsansky.  “In these challenging times, nothing can hold back their entrepreneurial drive and their vision is the future of the business we all love.”

As part of the ceremony, each of the top five finalists received mini FiFi® Awards in recognition of their accomplishments.   The four other finalists were:

“Cuirs” Carner Barcelona                   
Come L’Amore, Bois 1920                 
La Fumée Miller Harris                                   
Siberian Snow by D.S. & Durga                     


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